DFU and directly flashing the eMMC using simpler tools

I noticed that the board on first boot presents itself as DFU device:

ERROR:   CMD8
ERROR:   sd f! l:76
bm:0
ERROR:   emmc: invalid bootinfo magic code:0x0
ERROR:   invalid bootinfo image.
ERROR:   entering download mode.
ROM: usb download handler
usb2d_initialize : enter
Force usb FS mode!
Controller Run
usb rst int
SETUP: 0x0 0x5 0x1
SETUP: 0x80 0x6 0x100
SETUP: 0x80 0x6 0x100
SETUP: 0x80 0x6 0x302
SETUP: 0x80 0x6 0x302
SETUP: 0x80 0x6 0x301
SETUP: 0x80 0x6 0x301
SETUP: 0x80 0x6 0x30a
SETUP: 0x80 0x6 0x30a
SETUP: 0x80 0x6 0x200
SETUP: 0x80 0x6 0x200
SETUP: 0x80 0x6 0x300

but dfu-utils does not seem to recognize it.

Is there something missing?