Thank you, didn't come up with this idea, but they also sold bigger quantites to shops all around the world. So I guess the quantity is far higher than 83. 2000, 5000, 7000, 10000 seem to me more realistic figures.
Consider that you have just about these expensive parts: R40, WiFi, eMMC, RAM, PCB depends on the qty of layers. Everything else on the board costs each 3 - 60 cents.
So the whole cost is quite low and you would therefore at least make a couple hundreds /thousands.
US $48.- for a board with almost zero (0) software support is therefore way too high.
Edit: I just Google'd: Lunar New Year will be on Jan. 28, 2017