Hi again Adam
In corporate communications the number one rule is to own and control the message.
Your company brand is what all advertising and sales identity exists with.
Forums are extremely hazardous for maintaining a brand and an identity for a company. All forums and all long term forum posts end in argument and disagreement. Your message on a forum can be distorted and refuted and straight out defamed. This is a direct threat to the value of any brand.
If you have a forum and want community the providing company must absolutely have complete dictatorial control.
Keeping the BPI community that remains after all of the fighting and animosity around it you must reach out to people who would leave Facebook. BPI suffered greatly on the EN forums by allowing defamers and slanderers to have a dominant voice at the companies expense.
The internet ghetto as it is known has all of the rejects from the adult communities of the internet. While the number of people seems large the quality is low. You may get a thousand FB friends but have no real friends. Popularity does not make something valid. In example 93 trillion flies eat dung but what would you like for dinner.
BPI would do better to seek new community members through college and maker groups.
I think that as a company representative marketing a product that even advertising Facebook on this forum is a huge huge mistake for the company. You do not have absolute control over the content on your FaceBook group.
If I was at enemy I could file repeated complaints for anything and have your members restricted and you would be able to do nothing. I could also create tremendous falsehoods and bot these to destroy your company and you could do nothing. BPI won the court case but there are still many who would do the company harm if they are given the chance.
Control your voice in the community, support your message to the community.